SEMICON 2021

The SEMICON International Semiconductor Exhibition is a major annual event in the semiconductor industry.

The exhibition planning emphasizes presenting the completeness of Contrel Technology’s semiconductor industry chain: providing one-stop services in automation, laser, and optical inspection. It also highlights the collaboration between the subsidiary and the parent company, offering a comprehensive network of services for clients.

The main visual focuses on drilling itself, with the welcoming wall highlighting Contrel Technology’s role in assisting various processes in the semiconductor industry. This is complemented by interactive games involving map selection and AI mind-reading at the booth.

The main visual colors adhere to the Tongtai Group’s standard dual-color scheme: Neo Lotus Green and Deep Gray. These standard colors are used in every exhibitions and related promotional materials to reinforce the impression towards visitors and enhance the industry professionals.

SEMICON國際半導體展是每年半導體業的一大盛事。

過去服務的東捷科技優勢在於橫縱均有盟友：橫有面板與雷射強項支持，縱有母公司東台的資源。東台電機以工具機起家，擅長孔徑10微米以上的鑽孔 ; 而東捷科技可微鑽孔至10微米以下，在半導體產品昂貴又微小的前提下，提供精密的雷射微鑽孔修補，讓產品生命週期延續、有效控制生產成本。

此展覽規劃重點在於呈現東捷半導體產業鏈自身的完整性：一站式提供自動化、雷射、光檢的服務，另外亦強調子母公司分工合作，提供為客戶服務的全方面網絡。

主視覺聚焦在鑽孔本身，迎賓牆面以東捷在半導體各個製程中協助的角色作為亮點，輔以地圖點選和AI讀心術的互動遊戲，讓訪客佇足於攤位的時間再拉長。

主視覺顏色依循東台集團的標準雙色：新荷綠與深灰。標準色於每年各個展覽與相關文宣使用，強化標準色之於訪客和業界之間的印象。

Exhibition Marketing Planning | Echo Ke

Exhibition Visual Design | Echo Ke

Year | 2021